Welcome to the Marketing Community!
This community is your resource to explore the field of marketing. This page will provide information that will assist your learning about the industry through events, online tools and curated news updates. Additionally, you can gain access to networking, internship and job opportunities to advance your career. We look forward to helping you make informed academic and professional decisions by finding meaningful ways to connect with the Marketing Community at The W. A. Franke College of Business.
The marketing industry has many professional opportunities with the primary purpose to generate demand for products and services. Marketing is found in every industry including finance, consumer goods, e-commerce, consulting and technology. It is important for anyone who is interested in working in the marketing field to have a strong understanding of consumer behavior and research, as well as skills in relationship building and interpersonal communication.
It is important to take proactive steps now to ensure success towards this professional goal. Begin by writing a résumé in order to increase your chances of getting an internship or first job. Your résumé should highlight your experience, showcase your hard and soft skills and connect your skills and abilities to the job market. A well-crafted résumé should help you stand out amongst others!
Make an appointment with one of our Career Coaches to help you along your path!
When you think of marketing, you might think of online surveys that ask for your opinion on your shopping experience. While that’s one type of marketing, there are many other ways that businesses and organizations market themselves. Social media, search …
Marketing analysts help companies make data-driven marketing decisions. Also called marketing research analysts (or market research analysts), these professionals work in nearly every industry, powering a company’s marketing team through data analysis. But what does a marketing analyst do, actually?
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For women who are interested in going into business, there are many fantastic opportunities out there and many challenges as well. We spoke with Angela Ciborowski to discuss how young women can empower themselves to succeed in starting a …
