Welcome to the Marketing Community!
This community is your resource to explore the field of marketing. This page will provide information that will assist your learning about the industry through events, online tools and curated news updates. Additionally, you can gain access to networking, internship and job opportunities to advance your career. We look forward to helping you make informed academic and professional decisions by finding meaningful ways to connect with the Marketing Community at The W. A. Franke College of Business.
The marketing industry has many professional opportunities with the primary purpose to generate demand for products and services. Marketing is found in every industry including finance, consumer goods, e-commerce, consulting and technology. It is important for anyone who is interested in working in the marketing field to have a strong understanding of consumer behavior and research, as well as skills in relationship building and interpersonal communication.
It is important to take proactive steps now to ensure success towards this professional goal. Begin by writing a résumé in order to increase your chances of getting an internship or first job. Your résumé should highlight your experience, showcase your hard and soft skills and connect your skills and abilities to the job market. A well-crafted résumé should help you stand out amongst others!
Make an appointment with one of our Career Coaches to help you along your path!
Build Your Competitive Edge: Beyond the Classroom
Standing out in today’s job market requires more than strong grades. Employers actively seek candidates who’ve gained practical experience and demonstrated initiative outside the classroom. Here’s how to build a compelling portfolio of experiences that will set you apart from other applicants. Don’t forget to add these to your résumé!
Don’t wait until graduation to start building your professional profile. The experiences you gain today become the competitive advantages that land you tomorrow’s opportunities.
Hands-On Experience Opportunities
Get real-world experience without leaving campus with Forage and Parker Dewey through this website. These platforms offer company-sponsored simulations and short-term projects that let you work on actual business challenges. Complete projects from top employers and add legitimate professional experience to your résumé.
Get started: frankecareer.nau.edu/experiences/
Your NAU email gives you free access to Udemy’s extensive library of industry-recognized certification courses. From digital marketing to data analysis, these credentials demonstrate your commitment to professional development and can significantly strengthen your candidacy.
Access training: in.nau.edu/its/udemy/
The internship application cycle starts earlier than most students realize. Many companies begin posting summer positions in August for the following year. Start your search early through Handshake to access exclusive opportunities and increase your chances of landing competitive positions.
Browse opportunities: nau.joinhandshake.com/explore
The marketing and sales landscape has been significantly transformed by technology. Here are some key technologies that graduating university students should be familiar with:
Core Marketing and Sales Technologies
- Customer relationship management (CRM) software:Â Tools like Salesforce, HubSpot, and Zoho CRM are essential for managing customer interactions and data.
- Marketing automation software:Â Platforms like Marketo, Pardot, and Mailchimp automate repetitive marketing tasks and improve efficiency.
- Social media management tools:Â Tools like Hootsuite and Buffer help manage social media presence and engage with customers.
Emerging Technologies
- Artificial intelligence (AI) and machine learning:Â AI can be used for tasks like personalized marketing, predictive analytics, and lead scoring.
- Big data analytics:Â Analyzing large datasets can provide valuable insights into customer behavior and market trends.
- Content management systems (CMS):Â Platforms like WordPress and Drupal are used to create and manage websites and digital content.
- Email marketing software:Â Tools like Mailchimp and Constant Contact are used to create and send email campaigns.
- Marketing analytics tools:Â Tools like Google Analytics and Adobe Analytics help track website traffic, user behavior, and campaign performance.
Additional Skills
- Digital marketing:Â Understanding digital marketing channels (SEO, PPC, social media, content marketing) is essential.
- Data analysis:Â The ability to analyze data and draw insights is crucial for making informed marketing decisions.
- Creativity:Â Marketing and sales professionals need to be creative to develop effective campaigns and messaging.
Access training through:
Join major-specific FCB student groups to build your professional network, develop leadership skills, and connect with industry professionals. These organizations often provide exclusive networking events, company visits, and mentorship opportunities.
Explore groups: frankecareer.nau.edu/organizations/
View a list of both on and off campus opportunities with NAU to start building your experience. These include hands on, real work situations that are gained through internships, externships, volunteering, case studies, project work and more. These experiences can be added to your résumé to show employers your skills.
Browse opportunities: https://frankecareer.nau.edu/resources/experiential-hands-on-learning-opportunities
The FCB CDO is here to support your journey:
- Discover opportunities that align with your career goals
- Review and refine your résumé to highlight new experiences
- Practice interview skills and build confidence
- Develop a strategic career plan that maximizes your potential
